Leanness Lifestyle University was founded in 1999 by David Greenwalt. As an early adopter of the Internet, David saw the potential of two-way real-time communication unique to this form of media.
Leanness Lifestyle was launched from inception with a science-based educational framework. Having worked directly with clients since 1986, David had already realized that “calories in calories out” weight loss models didn’t work.
Telling people their weight was all their fault and all they needed to do was “eat less and exercise more” was, and is, the standard, and a grossly ineffective approach.
David knew the only real way to help people lose fat, keep muscle, and then keep the fat off permanently was to educate and provide a truly personal touch. Leanness Lifestyle was the first online program to couple nutrition, exercise and emotional education with accountability, motivation, and personal support.
After authoring the comprehensive body-transformation book called “The Leanness Lifestyle” and conducting a lot of research David realized that what he envisioned providing clients who wanted to transform their bodies simply didn’t exist. But to have what he wanted produced, even in 1998-1999, was going to cost at least $25,000 to start and no less than $10-$20,000 per month for maintenance and upgrades. That simply wasn’t in the budget.
Early on Club Lifestyle offered clients very basic software programmed by David that allowed clients to track their exercise, nutrition and weight goals. David also programmed the software for group discussion and private messaging for discrete interaction directly with David.
Privacy and anonymity have been important elements of the program since inception. These are just a few of the many benefits of online interaction.
Many evolutions and advancements have occurred since 1999 and continue today.
David is a Certified Wellness Coach earning his certification from the leading authority of wellness training—WellCoach™. Today, now more befitting of the original and continued education mindset, the website is called Leanness Lifestyle University. It’s often abbreviated as LLU or LL University. LLU provides a robust online campus with tools that lead the field in recording, tracking, reporting and scoring the behaviors optimal for successful weight-management. LLU offers a mobile APP for the Android and Apple platforms.
Students can begin their weight-loss journey at LLU with Lifestyle101 – a FREE 5-day IntroTo Weight Loss. As a Lifestyle101 student you’re taught the fundamentals of quick, intelligent and sustained weight loss with video, printable resources and access to all online tools within the LLU campus for five days.
Twice a year LLU offers the most advanced weight-loss program available anywhere, online or in person, called Lifestyle180. Lifestyle180 is a six-month, online, lifestyle-education course for permanent weight control. As an L180 student, whether beginner or advanced, you’re part of a small group of other motivated, like-minded people and you’re never alone. You receive instruction directly from David. You also receive accountability, motivation and support from experienced Assistant Coaches who have successfully lost weight using LLU and have graduated the course.
LLU accepts students from all over the world. Students of every walk of life, from over 30 different countries, have used the LLU tools and educational system to transform their bodies and their lives for the better.